07 September, 2009

RDS on Radio Jordan's stations

Radio Jordan Broadcasting Corporation has lunched by the end of August RDS service on several of its working radio services' frequencies on the FM waves.

Those who tune in to 90.0 FM and 106.7 FM in the greater Amman area can now have “Radio Jordan Main Program” appearing on their RDS radio screen, while those who tune in to 96.3 FM will have the statement “Radio Jordan Foreign Program” appearing on their radio screen.

The other radio stations that belong to Radio Jordan Broadcasting do not have RDS yet, nor was i certain about whether other working frequencies outside Amman for the 2 stations mentioned above have RDS working, or if they support RDS-AF (RDS Auto Frequency switching when you get out of a frequency's range and enter another one's range).

Radio Jordan might have been trying to evolve in the past couple of years, and i have discussed this several times on my blog in several occasions, and here is another step forward. As Radio Jordan's stations were almost the only ones that do not have RDS running.

Now technically speaking, Radio Jordan is still, despite the big possibilities the corporation holds, by the end of the list among Jordanian radio stations, mainly because of managerial issues. For example, several frequencies still suffer from Bad sound quality, while all the problem might be in setting an equalizer properly, Radio Jordan Foreign Service on 96.3 FM is a simple example (You can just observe the base's noise by the moment you switch to it), or a problem in the output cables like the same station's frequencies in Ajloun on 90.9 FM which still suffers from the same problem for several years now with its low echoish sound level problem. Or by not restricting the usage of low quality tracks , despite the availability of high quality originals, a problem mostly notable on the Main Program's Service. Or the simple unnecessary duplicity of service, which highers the costs, just like having 2 FM Frequencies for the main service covering the capital (90.0 and 106.7 FM) , and same for Amman FM (99.0 and 88.0 FM), while there are other areas that are not covered by transmission, or having null transmission, like irbid's local frequency on 95.4 FM.

Big evolutions were made in programming, mainly on The Main Service and Amman FM. And great efforts have been made on the role of the foreign service, but we still have some radio announcers performing on national radio's airwaves like if they are dealing with their car sound system! For example, Yes, we still hear Arabic music on the Foreign service.

The big problem is that all those issues are really minor issues for such a big corporation that can be handled and solved easily. But without them, Radio Jordan will not be able to go the next step in attracting back the trust of the people.

Maybe a proper example from my personal experience is Radio Romania, which is now very competitive in a very jammed market like the Romanian market, but is still having its weight by coverage 1st of all (covering the entire country with a wide range of FM frequencies with high transmission and sound quality along with RDS-AF), programming (Mainly news along with shows targeted for the nation and hot-AC quality Music, both Romanian and western), and appearance (Branding, events ... etc), along with a range of subsidiary local and nation-wide radio stations, among which some unique ones like Radio Romania Cultural, and Itsy-Bitsy FM (a children oriented radio station with very high ratings and listenership).

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