15 January, 2009

CHR Radio in Jordan, What you Hear is what you Get!

I've wanted to do this “tiny self-study” while ago, and finally I was able to do, especially with the fact that i started my radio segment lately :)

CHR Stations in Jordan (standing for: Contemporary Hit Radio) are probably representing the biggest competition rate in the Jordanian radio sphere at the time being. Being currently 4 radio stations, CHRs are notably competing with everything from shows to bringing in the hottest western hit music for the Jordanian listeners, And from coming up with all sorts of creative event ideas, to bringing in the biggest competitions and prices for its listeners.

All of this, despite the fact that, according to statistics, those stations' ratings are the lowest in Jordan in general, since most of the population prefers to listen to Arabic music, or no music at all even! But maybe because we are not really finding this competition in other radio genres in Jordan, nonetheless Arabic ones. And maybe because those people behind CHR stations are more “skilled” and “business-maniacs”, this competition is hot out there.

[more about CHR stations in Jordan will be discussed on Episode 3 of My Radio Segment, next monday 10,30 PM on Radio Al-Balad 92.4 FM]

So, what I did was that i've chosen random times, random dates, and gave a listen to all 4 CHR stations, documenting all that went on air in those selected time-frames: Tracks, Promos, Ads, and talk!


2 main sample time frames where studied, one OFF PEAK (same date and time for all 4 stations), and one PEAK (same time, but different dates among the 4 radio stations).

General Notes:

  • Promotions and jingles are stated with the word [PROMO]

  • Unknown artists are stated with [N/A] followed by the title of the song, or part of its lyrics between double quotes in case i was not able to know the song title.

  • Fresh new hits are colored in Blue

  • Older Hits from 2008 are colored in Green

  • Older hits from before 2008 are colored in Red, and much more older ones are colored in light red.


Sample 1:

Saturday: 27-12-2008

Between the hours of 14:05-15:05

Period status: Non Peak Hour / No shows / Weekend

In this grid, in between most (if not all) the songs, an identification jingle was aired. Those are not mentioned in this grid.


Energy FM

Spin FM

Beat FM

Play FM

The Script – Break Even

Rihanna – Its Over Now

Jes – Imagination

Wrap up for the play top 40 of the year

+ [PROMO]




Madcon – Begging

N/A - “I wanna say i'm sorry, don't wanna say goodbye”

Fedde Le Grande – Put your hands up for detroit

Maroon 5 – This Love

N/A - “day & night”

Jay Sean - Tonight

Kings of Leon – Loose somebody

Hinder – Without you

Daughtery – Its not over

Rihanna – Disturbia

One republic – Stop and Stare

Kanye West – Heartless

David Deejay – Sexy thing

Katy perry – Hot & Cold

Taylor swift – You Belong with me

Kevin Rudolf – Let it rock

Ne Yo - Closer

Estelle feat. Sean Paul – Come Over

Toni Braxton – Wasn't a man enough for me

Simple Plan – Untitled

Linkin Park – in the end

Coldplay – Viva la Vida

Second hand Serenade – Fall for you

Jessica and Ashly Simpson - The Little Drummer Boy

David Guetta – Love is gone

Flo Rida - Low

Nelly Fortado – I'm like a bird

Enrique – Escape

Beyonce – Like a boy

Metro station – Shake it

MGMT – Kids

Freemasons (Feat. Bailey Tzuke) – Uninvited

Fedde Le Grande – Put your hands up for detroit

Voodoo feat. Sirano – Trans Atlantic flow

N/A - “that was a turning point”

(2) Advertisements

+ [PROMO]s

Nickleback – Rockstar

N/A - “What a feeling, nothing but a lie”

N/A - “told you how it used to be”

R.I.O. - Shine On

(4) Advertisements

+ [PROMO]s

Kaskade – Move for me

Leona Lewis – Run

Nickleback – Got to be somebody

Rihanna – Live your Life

Will I Am – Its a new day

Kanye West – Home Coming

Cherish - Killa

Akon – Na na

Will I Am – I've been thinking about you

Jesse McCartney - Its over

Shaggy – Feel the Rush

Chris Brown – With you

Antique - Moro Mou

Jack Jonson – Cocoon

Jay Sean - Tonight

(3) Advertisements + [PROMO]s

Lil' Wayne – Lollipop

Mariah Cary – Touch my Body

Ian Carey – Redlight

ATB – Till I come

N/A - “You can't get enough, keep up pumpin'

The Script – Break Even

Albert Neve & David Oleart - I'm Alive

Armin Van Burren - In and Out of love



Three Days Grace - Never Too Late



Sample 2:

Period status: Peak hour / Morning shows / Weekdays

Time: Mainly between 8:00 – 8:45 AM

Dates Specified on each station

Beat FM

Spin FM

30 – 12 – 2008

8:00 – 8:45 AM

30 – 12 – 2008

7:59 – 8:45 AM

David Deejay – Sexy Thing

[PROMO]
+
(1) Advertisements

[PROMO]

On Air Talking (2m)

Dido – Don't Believe in Love

The Script – Break Even

[PROMO]

[PROMO]

On Air Talking (1m)

Ne Yo – Closer

Kanye West – Love Locked Down

On Air Talking (0m 40s)

On Air Talking (3m) + (1) Sponsor Advertisements

The whosiers – Goodbye Mister

(1) Advertisements + Promo

[PROMO]

Nickleback – Got to be somebody

Kanye West - Heartless

On Air Talking (0m 30s)

On Air Talking (1m)

Enrique – Taking back My Love

Milo – Drop in pressure

[PROMO]

On Air Talking (0m 20s)

Craig David – Unbelievable

The Johnas Brothers - “”

On Air Talking (2m)

[PROMO]

Robbie Williams (Close My Eyes)

Madcon – Begging

On Air Talking (3m)

On Air Talking (0m 50s)

(2) Advertisements + Promo

Lady gaga – Just Dance

Britney Spears - Womenizer

On Air Talking (0m 30s)

[PROMO]

[PROMO]

On Air Talking (1m)

Rihanna – Live your life

T Brothers beat – Pennies , Henny, & Bitties

On Air Talking (1m)


Shantel – T Shirt


Play 99.6

Energy 97.7 FM

31 – 12 – 2008
7:56 – 8:45 AM

5 – 1 – 2009

8:00 – 8:45 AM

On Air Talking (0m 50s)

[PROMO]

Nickleback – Got to be somebody

On Air Talking (1m)

On Air Talking (1m 10s)

Rihanna – Live your Life

Katy Perry – Hot & Cold

On Air Talking (2m 30s) + (2) sponsor advertisements

On Air Talking (0m 40s)

Goo loo josh Project – Infinity

Ian Carry - Rise

[PROMO]

(1) Advertisements + Promo + (1) Sponsor skit

Beyonce – All the single ladies

Modjo - Lady

On Air Talking (2m)

On Air Talking (2m 20s)

Voodoo & Serano – Trans Atlantic Flow

Rihanna – Live your life

On Air Talking (2m 20s)

On Air Talking (1m)

[PROMO]

(3) Advertisements + several Promos

The Killers – Human

On Air Talking (1m)

On Air Talking (0m 20s)

The Script – Break Even

Christina Agulera – Keeps getting better

[PROMO]

On Air Talking (4m) including a live phone call

Timberland – The way I are

Craig David – Insomnia

On Air Talking (1m)

[PROMO]

Dj Flava Vs Stefani – Beautiful Lie (A Jordanian Song)

Britney Spears - Circus

On Air Talking (1m 40s)

On Air Talking (2m 30s)

September – Cry for you

[PROMO]

[PROMO]

Akon - Beautiful

Kevin Rudolf – Let it rock

Paul Van Dyk feat Jessica – White Lies

General Findings and observations (Despite the fact that this is not a “scientific research” to have accurate enough numbers, but according my listening experience, thats the situation in general on the CHR airwaves):



Energy 97.7 FM

Spin Jordan

Beat FM

Play 99.6

Nr of Advertisements (Non Peak hour sample)

0

0

2

7

Nr of Advertisements (Peak hour sample)

0 + 2 sponsor

1

3 + 1 sponsor

4 + 1 sponsor

Talking time

14m 40s

6m 20s

9m 30s

9m 40s

Percentage of Fresh Music (Non Peak hour sample)

70%

64%

45% (But most of the other are labeled in Green)

33%

Percentage of Fresh Music (Peak hour sample)

90%

80%

88.8%

60%

Percentage of Fresh music (All)

79%

70%

58%

44%

Maybe its too clear that 3 out of the 4 radio stations are beating hardly on getting the latest and hottest hits, while Play 99.6 is out of this competition at the time being! Mention that even the fresh songs being played on Play 99.6 at the time being are not premiers, and have been playing on other stations for at least 1 month (A good example is The Script's – “Break Even”, and Play's claim to remember where we heard it 1st while its been on the other 3 station's airplay for 2 months or more [More was in this week's episode of my radio segment] ). While Energy 97.7 FM are jamming the airwaves with a big quantity of hits, and almost no before 2008 songs at all!

Despite this fact, Play 99.6 is still the dominant when it comes to advertisements, with around 60% of the market, followed by Beat FM with around 30%. While no notable ads are being aired on the airwaves of the newer Energy FM and Spin FM, despite the fact that Energy for Example is there for almost a year now!

Talk-wise during the shows at the peak hour sample, Beat FM and Play 99.6 are probably just the right balance, while on Spin Jordan things are bit more silent despite announcement for ways to support people in gaza where being aired as well when taking the sample, talk on Spin Jordan is actually more of a direct one. On the other hand, Energy FM's Martin B spent almost 30% of the time during the taken sample, though he no announcement regarding supporting gaza went on air, and though the last 2 songs of the sample were part of the so-called “no talk triple play” on Energy FM, when there is no talk at all between 3 songs in a row.

Back to the music according to the grids above, and according to my personal “listener” mentions as well, you will be able to mention that Beat FM plays un-popular tracks from time to time , though they might be new (actually, Thanks to the people from Beat FM who helped me in finding the names of alot of tracks from their playlist). While Spin Jordan has a bit of “over redundancy” for the fresh hits, that might not be observed in this study, but when you listen during weekdays to their series of shows from 7 AM – 7 PM.

On last notable thing, is that the only Jordanian track that went on the airwaves of the 4 radio stations was one on Play 99.6, which is known for its notable support for local talents all over those year by the way, the song appearing in the sample is called “Beautiful Lie” and its by “Dj Flava Vs Stefani”

So, let see what do you think of all the above, and what do you listeners think of CHR stations in Jordan in general.

9 comments:

Anonymous said...

You cant call Dj Flavours remix with gwen stafani a jordanian track music.

Im very impressed with your knowledges

haitham said...

waw nasim,, gr8 effort my friend ,, jad ya36eek l 3afyeah .. i`ve been goin` through the songs ,,, frankly i thot there would be more hits in common ,, but the variety is noticbl indeed ,,
well-done man

nasimjo© said...

Anonymous,
its not a remix by him for a Gwen Stephani's song, its a Jordanian girl who "artistically" calls her self "Stephani" :)

Haitham, maybe rihanna is the only common one :D ... I got sick of her on the airwaves :D

Aiman said...

OMG, nice work man...
my big problem every morning was...
to which station should i listen...each time i ended changing channels every min,
but now after looking at that chart, i think i know :) thanks man

Anonymous said...

no, its Gwen Stephani from the band "no doubt" you guys are illiterate..

Mustafa said...

actually the girl's name is "Stephanie" it aint some artistic name... and the song is called
"beautiful lie" you all need to get your info. straight lol

nasimjo© said...

aiman, more than welcome.

Anonymous, nope it is as Mustafa has said, more information here:
http://play.jo/blog/new-song-from-dj-flava-feat-stephanie/


and note that you are not allowed to write improper words about other commentators.

Anonymous said...

For a commercial station to play even one local hit in a years time is very good. They ARE supporting local music. Radio stations are not each owned by different people. Corporations buy out 20 radio stations at a time and run them from other parts of the world if they want to. They send in a weeks worth of play list each week and that's who chooses the songs you hear. The dj's pretend to have the choice but they don't. So for any commercial station to play even one local song IS a support of local music. You have to understand the way stuff works before you can make opinions.

nasimjo© said...

anonymous, i guess i understand the way stuff works being in the industry my self ,, dont you think so ;)