18 February, 2009

My Radio Segment, Episode 7

This week's episode is available for download HERE, and for listening on the listen icon.

ListenI was kind of confused whether to cover what most of the Jordanian Radio stations had done on the occasion of the Valentine's day during the past week, as most of them had huge notable interaction with the occasion throughout competitions and prices, special show and special segments within usual shows for this occasion, and even the variety of music was carefully selected for this occasion. But, I canceled all my plans to talk about this as i heard Sawt Al-Madina's “Anti Valentine Show” on the valentine day it self, Saturday the 14th of February 2009, with which Radio Sawt Al-Madina broke the rules with this show which was prepared and presented by Muhannad Al-Shahwan along with the guys behind the comedian comics website, 3alarasi.com, the show discussed in a comedian way the idea of celebrating this occasion, and interacted with people about it, who in return had huge interaction with the show in away that even lead to extend the 2 hours proposed for the show. [sound recording attached]

On the sector's news, Virgin Radio officially started campaigning for its radio station in Jordan. After over a year of rumors about Virgin Radio getting into the sector in Jordan, they finally did show it for the public, through a store that it seems to have rented at City Mall Amman, that is being prepared for something we don't know yet, and has on its facade the logo of the station, and a statement that Virgin Radio Jordan is coming soon on the airwaves.
What Virgin seems to do, is what i have talked about a couple of episodes ago, that is, a radio shop to intercommunicate with its listeners and attract the public to it.

For the people into Rock Music, from now on they will be able to choose and decide! As we are having more rock shows in town! After long years of exclusivity in playing this genre of music only on the airwaves of Radio Jordan's English Service, whose Rock Show was even put on hold several times due to unknown reasons, with gossips relating it to several law breaking incidents for people taking some sorts of Rock Music as a sign for their illegal actions. This entire exclusivity has broke up last year with Beat FM's Rock N Jordan, and now with Spin FM's new rock show that airs on Saturdays 7 – 10 PM.

From time to time, I will be introducing you to one of the radio stations on the Jordanian airwaves within my segment. And since we had kind of started this already a couple of weeks ago when we have talked about Melody FM Jordan, when I have spoken to its CEO, this we week i talked about Radio Sawt Al-Madina.

Sawt Al-Madina, owned by Al-Baddad Holding Group, started its test transmission in March 2007 on 88.5 FM, and later in April of the same year lunched its transmission officially on the frequency of 88.7 FM in the Greater Amman Area. After Al-Baddad group had already started its way in the media field with a weekly free newspaper. The group is also planning to lunch a radio and TV production company, as well as package of TV stations.

The station got its license from the AVC as a political , conversational, and entertainment radio station, targeting with that all sorts of people, starting from Youth and students, to women and business men, and Families in general. As this station is known for its dynamism and variety in its shows, and for depending on the strategy of show-audience-targets rather than having a station-audience-target. Thus, beside hour by hour news, as well as political debates and reports and special news coverages, the station has various sets of programs with different targets, and a big variety in them, their objectives, scopes, and even music. And we can even hear some western hit music in some the shows, something that is not that usual on similar Arabic stations in the Jordanian airwaves.

Last but not least, its worth mentioning the radio Sawt Al-Madina broadcasts through its frequency 88.7 FM for the areas of the Greater Amman Area, Zarqa, Salt, and Madaba. The strong transmission also reaches to regions in Karak, Jerash, and Mafraq.

Remember that you can contribute too, and send in your comments, feedback and any radio observations on radio@ammannet.net

and note that this segment is being replayed Wednesdays at 4 PM now, beside the basic airplay time, Mondays at 10.30 AM.

No comments: